ARM China General Manager Embedded Computing Intel difficult one dominant

Sina Technology News April 19 message, although ambitious Intel in the embedded field, but in the original ARM and some other vendors in this area seems Intel wants a firm footing is not easy.

embedded computing power is becoming an important strategic direction for Intel. Intel Research Institute as one of the world's five largest node, Intel China Research Institute of embedded applications will share the responsibility for research tasks. Beijing last week at the Intel Developer Forum (IDF), Intel announced the upcoming apply to IP phones, printers, and vehicle information system "Tunnel Creek" system-chip (SoC).

"Customer demand for embedded computing is diverse, a segment of this market." ARM general manager and vice president of sales of China Wu-hsiung said Aung on the SAN.

Wu-hsiung Aung said that for now, Intel Atom processor also do not have the price advantage. "One Atom processor asking two or three dollars, and in the embedded field, also the price of the most expensive treatment, many of which are around 10 dollars."

Wu-hsiung Aung Intel and industry chain manufacturers cooperation model has many critics, that the focus of the industry chain most of the profits. "ARM will leave more profit industry partners." "We do architecture, chip, chip vendors to leave a profit."

Wu-hsiung expensive that stable cooperation with partners is the advantage of ARM where, ARM business model by building and eco-systems, so customers will not easily "substitutions."

"inside the PC systems, CPU the competition is not just the hardware of the competition, more of the operating system software such as hardware support for Wintel systems so firmly in control of the original PC systems." ISupply China Analysis Sina Technology Division Review and prospect the team said, "can not say that more profits will vacate ARM industry partners, is a new system is relatively open, access to more manufacturers, does not appear as Intel and AMD in the CPU which the monopoly. "

Wu Xiong Ang admits:" Intel's financial strength, in such conditions, market and brand will do well, this is its advantage. "This view has also been Review and prospect of identity: "The challenge is to ARM to Intel on the market and understand consumer habits, if the identified mobile processor market potential, it will definitely launch more competitive products."

" but can be convinced that the market does not appear as powerful Intel CPU inside the monopolist. "Wen-Jun Gu said.